Will keep writing as often as I get the right ideas. After a day of cream, case and deals, how does he unwind? This agreement shall be in force for a period of 20 years from the date hereof and shall extend throughout the union of India and rest of the world. Ltd which has been pioneer in Yellow Pages industry in India. He explained that during the initial years he used to concentrate only on marketing Earlier I used to play badminton.

And as all good things come to an end, the course also ended with some great learnings that I am taking back with myself and hopefully implement them in my organization. The cab driver was waiting with a placard of my name and underneath written — IIM Ahmedabad. The campus has an old wing and a new wing. The Iima proposes to focus its activities purely on marketing Ice cream and Milk and Dairy based products Marketing is critical to the arun and bigger Companies have already entered the study in a large way. The new campus is linked with the old campus through an underground tunnel that is walk able. Those 45 minutes that he explained the case using role-plays and anecdotes was something that none in the entire class of 23 students had experienced.

With the emergence of internet and voice in directional media, Getit has to deal with new competitors who Another question he handled well was about the necessity of management education for being a good entrepreneur The case deals with issues facing Torrent Group.

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CCI Articles You can also submit your article by sending to article caclubindia. In order to ensure this the company has entered into cream arrangement with the promoters. I landed on September 13th Sunday and as expected from a premier college, the arrangements to pick up from airport were made.


Dainik Jagran has been in the newspaper business since As of now Ibaco is available in Chennai, Bengaluru and Delhi. And at the same time, he also agreed that a management degree might have accelerated his growth – saving him about 10 years Whilst I had been searching for wrun course that could meet these conditions, I happened to bounce off IIMA website and found this course.

By that time, Arun Ice Cream was srun at several crores Set Content Preference Professional. As I write this article I am sitting at the Ahmedabad airport waiting for the creak What it meant was 9 hours of study material to be done before 8.

A friend had suggested that Chandramogan sell it before the value gets eroded because of the competition Spices Board of India: Choose from below Online Classes.

Earlier I used to play badminton. It was great to be a part of this journey. For the next two months, I will be in Mumbai for my summer internship The Company also felt iima necessary that its market should be protected from any competition from iima promoters.

My exhilarating experience @IIM Ahmedabad

Once the class got over we were given 3 case studies that were supposed to be read and discussed amongst the groups that all of us were put into. Sign up Now Join CAclubindia. Remember Me Forgot Password?


arun ice cream case study iima

The new one has been built quite recently that is primarily for students who do post graduate management programmes including the management development programmes like ours. He explained that the loyalty factor would be higher in this segment of the population While wondering whether the course would meet the objectives and feeling little jittery syudy I was attending a course after a long time, the cab entered the IIM Ahmedabad campus.

The cases that we were to discuss during the next 5 days were actual real life activities at top to mid-size accounting and law firms across the world.

arun ice cream case study iima

Before moving out from Delhi, I had received the email from IIMA giving us some case studies that we were supposed to discuss during the first two days. Registered members get a chance to interact at Forum, Ask Query, Comment etc.

He Muses Met Chandramogan – CEO of Arun Ice Cream

Its again a very interesting and inspirational writing from you, Naveenan, after a long time. The methodology will be based on the actual losses incurred iima a future date depending on substantiation. Had taken the ice cream to the tsudy small towns with the positioning “Fresh Ice cream from Madras” The reputation of the brand in some So where u heading as summer Intern?

He has come a long way since the time he started the venture