In a strong market, you can do a bloody bad job and have a great year. Concludes with managers thinking about how they use the BSC in their management processes. The policies that were being established by the top management were hindering innovation and creativity in the company. The costs for the company were increasing and the profits were declining even before the industry averages. To order copies or request permission to reproduce materials, call or write Harvard Business School Publishing, Boston, MA But financial measures tell the story of past events, an adequate story for industrial age companies for which investments in long-term capabilities and customer relationships were not critical for success.

The learning and growth perspective has been the biggest problem. Once done it is time to hit the attach button. The employees of the company had begun to experience internal reporting problems. In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. New and emerging risks are discussed at Extraordinary Risk Workshops. What objectives and measures should the two customer teams consumer sub-team, dealer sub-team select for their core customer outcomes.

Mobil USM&R (A): Linking the Balanced Scorecard Harvard Case Solution & Analysis

The theory for the variable pay plan was simple: When paired with a scribe, attending physician documentation decreased to 1 hour and 45 minutes during a shift and 15 minutes of post-shift documentation. The maximum index score of 1.

Dan Zivny, manager of Finance and Information Services, endorsed the new process: It operated five state-of-the art refineries, and its more than 7, Mobil-branded service stations sold Professor Robert S. We make the greatest data maps. The department also runs the new market segmented strategy for high-end customers.

Our challenge is how can we sustain this performance. Global operating return from refining, marketing and transportation operations of They were paying attention to their scorecards and using them in a very productive way—to drive their organization hard to achieve sum&r targets.


Mobil USM&R (A2) [10 Steps] Case Study Analysis & Solution

People now talk about things that are outside their immediate responsibility, like safety, environment, and Cstores. The good news is at least we now talk about learning, as much as we talk about gross margin.

Relationships with customers were adversarial, and people were working narrowly to enhance the reported results xase their individual, functional units.

mobil usm&r case study

The poor results were caused by unusually warm winter weather that stduy sales of natural gas and home heating oil. BSC for Bakheet Co.

mobil usm&r case study

We did the interviews, conducted the workshops, and, over a six week period, developed a local scorecard. We had to get everyone in the organization thinking not how to do their individual job cade little bit better, but how to focus all of their energies to enhancing Mobil products and services for customers. Linking the Balanced Scorecard measures spoke clearly about their priorities of relative importance up and down the four perspectives.

Previously, the NBUs would complain about the costs and charges for information services. This is just a sample partial case solution. McCool anticipated problems with the transition: In the first few issues, the section sudy a single scorecard perspective, explaining the importance of the perspective, articulating the reasoning behind us,&r specific objectives that had been selected, and describing the measures that would be used to motivate and monitor performance for that perspective.

Mobil USM&R (A2) Case Study Analysis & Solution

Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information. SWOT analysis is a strategic tool to map out stduy strengths, weakness, opportunities and threats that a firm is facing.


Historically, people were rewarded for meeting targets and penalized when they missed a target. To apply time-driven activity-based costing TDABC methodology to determine emergency medicine cxse documentation costs with and without scribes. Ed Lewis, with consultant support, went to the NBUs and replicated the scorecard development process with their personnel: Enterprise Risk Management in a Digital Age.

What objectives and measures should the two customer teams consumer sub-team, dealer sub-team select for their core customer outcomes. Kaplan prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.

mobil usm&r case study

The service agreement with the buyers committee and our Balanced Scorecard have enabled my organization to become more customer focused. This case describes the completed BSC, and how this was linked to the BSCs of the independent business units and the internal service organizations. Implementation framework differentiates good case study solutions from great case study solutions.

Mobil USM&R (A1) – Case – Harvard Business School

Linking the Balanced Scorecard Forcing the managers, during the workshops, to narrow the strategy statements into strategic objectives in the four perspectives really developed alignment to the new strategy. A tablet-based time recorded was used to obtain estimates for physician documentation time on both control no scribe and intervention scribe shifts. Cite View Details Purchase. A year later, however, all the NBUs had bought into the C-store strategy.